I’ve been thinking about starting a blog for quite some time now. Like so many others, I put it off and put it off. Blogging is a big commitment and there’s not much I commit to for free. Unless it’s something I really care about (like family, friends and Starbucks rewards). However, I recently graduated with my master’s in marketing and one of the most important things I learned (after dropping another 30K on education I can’t afford) was to KEEP LEARNING. And the best way for me to keep learning is to keep doing…hence deciding to write a blog.
My next challenge was deciding what to write about. I read a million tips and tricks and they all said something like “write about what you’re interested in,” “provide value to your audience,” “solve a problem with your expertise,” and so on. Well guess what…I’m interested in a lot of different things, so this was no easy task!
Months went by and I still couldn’t decide on any topics or focus for my blog. Why would you want to listen to me? How can I be interesting? I’m not a thought leader. I’m not an expert in anything. Sure I have a lot of great skills, but expert? Hardly. The dictionary defines an expert as: “having, involving, or displaying special skill or knowledge derived from training or experience.” The key word here is “special.” Take a second and try to think about what it is that really makes you special…
Seeing my dilemma?
Marketers will say they have special social media skills or they are strategic planning experts. Lawyers will say they are expert litigators. Salespeople will say they are expert speakers and have special networking skills. If all of these people are “experts” and have special skills, how come so many others can do the exact same thing?
Most of us aren’t experts at all. We just say we are.
It was this realization that finally got me blogging. I was never going to find a topic to write about that provides you with expert advice because I’m not an expert! What I can do is relate to all you other skillful self-doubters out there and attach positive meaning back to the term “well-rounded.” Somewhere along the line, being well-rounded turned into being boring. Having a lot of great skills isn’t nearly as valuable as being an expert in one particular thing these days (try job hunting), but I decided not to let this stop me. Not being an expert doesn’t have to mean being dull and (hopefully) this blog will prove me right.
The purpose of this blog will be to share what I’ve learned from super interesting and boring experiences, to become a more interesting person and to provide value and insight to others by being myself: a well-rounded expert in nothing.