My name is Holly Acito. I’m a 28-year-old gal from Rochester, New York, attempting to keep life interesting. I have many talents, some of which include inbound marketing, photography and an eye for graphic design. I’m also pretty good at drinking wine, smoking cigars and sarcasm. Over the years I’ve been told I need to find my niche…to be an expert in one thing in particular. Being an expert in wine-drinking, cigar-smoking and sarcasm didn’t look too promising, so I shot for marketing communications. After completing a bachelor’s degree in communications and a master’s degree in marketing, I’m beginning to reconsider the wine-drinking thing.
The problem is that I’m not an expert in anything, and neither are most people who say they’re experts. Don’t get me wrong, I’m very good at what I do and very happy with my education choices. I’m confident in my work and my strengths as a person and as a professional…but have I earned the title of “expert?” Not just yet.
To me, an expert is someone who is wise and makes very few mistakes (definitely not me). Someone who not only has natural abilities but years of experience and a proven track record to defend their “expert” status. So if you are looking for expert advice here, you’ve come to the wrong blog! But being well-rounded isn’t a bad thing. It offers me a unique perspective and allows me to connect dots other “experts” may not see. It doesn’t mean I’m boring, unfocused or lacking skills.
My goal, at least with this blog, is to ditch this “dull” label that seems to plague people like me…people who are really good at a lot of different things, but not extremely great at one thing in particular. I hope to relate to and connect with other non-experts by sharing things that are interesting or boring to me and explaining what I think can be taken away from it.
Essentially, it will be my attempt to be interesting and become an expert in something by sharing how I’m an expert in nothing.